Fun Theory in Web3 marketing.

How the industry can generate mass interest among people.

The Fun Theory is a concept created by the Volkswagon group where they allowed people to post interesting ideas to solve problems. They invented musical staircases where people could create music by climbing the stairs, talking bins that produced sounds when the trash was thrown, and an arcade-style bottle collector.

You can observe that these are normal tasks that we see in our daily lives but are made in an interesting way. The results are that more people opted for stairs improving their health, more trash collected and more bottles processed.

This could also be implemented in Web3. The main problem with Web3 is the way we are interacting with the tech. To buy a token and send it to friends we need to first create a wallet, buy the required tokens, and then send them to our friends.

Now, this is not easy. You need to select a wallet and buy tokens using an open market. Many people don’t know what is a wallet and how to buy a token. We also have the problem of fake coins. So basically you don’t know which ones are genuine. After buying the tokens when you want to send them, you don’t know your friends and how to send them properly.

To counter this, just imagine a game where you need to collect a few points to create a wallet. This will make you more interested in getting a wallet. After that, you will need to finish a few tasks to get the tokens you want. Finally, you need to target. your friends with a shooting game to be able to send them the tokens. Of course, this can be done by enabling game mode for the wallet.

Not only for this but also for other DeFi, NFTs, and other web3 applications can use this fun theory to generate interest.

What are your thoughts on this?